Are You Making These Website Design Mistakes?
When owning and building a website, plenty of small business owners commit huge errors in their designs. While this may seem like a trivial manner, it is important to avoid the common problems many make. With the right setup and layout, not only can you excite current visitors, but you can compel people to spend their money. Here are four website design mistakes that many make.
After landing on a website, a visitor will want to find the product, service or information he or she was seeking. Ideally, this should not pose any problems and a visitor should find this without too many clicks. To avoid the problem of seeing your visitors scurry away from the site, you must keep your design simple and easy to follow. To do this, place links to your most important pages all over the site. With this, a potential customer will not grow frustrated looking for your product pages or other areas of your site.
Too many graphics
Another problem some misinformed site owners run into is adding too many graphics to the site. Think about it, when landing on a webpage, a visitor will not want to see a video load automatically. Other times, when on a smartphone or other connection, a user will not want to see a tonne of images on the page. Remember, while many have laptops and fast connections at home, others will use a tablet or smartphone and will appreciate fewer images.
Too many elements
Some site owners, will add too many colour schemes to the site to try and make their website look exciting to the visitor. In other instances, some will try to add strange or odd graphics to the mix. Either way, this is wasteful and time-consuming. Not only that, with too many elements on a page, a visitor will grow overwhelmed and may have a hard time pulling the trigger. Google some top websites and look at how they are designed to gather ideas. Your website should focus on presenting your idea or product, so don’t confuse your visitors by distracting them with unimportant elements on the site.
Without a doubt, if you set up pop-ups on your site, people will leave in droves. While it is hard to keep website visitors interested, you should not anger them by placing annoying barriers on the site. Instead you must offer great content and a compelling reason to stay on the page. That way not only will you convert visitors at a higher rate, but you will see your site grow in popularity as satisfied clients will tell their friends and family about your website.
If you’re using a website builder to create your website, knowing which mistakes to avoid is an important part of creating a popular site. It is all too easy for a site owner to build the pages, throw up some content and start a marketing plan. This is a serious mistake and will cost a site owner money and time. Instead, you should avoid these common pitfalls as you can convert more visitors into customers when you have a great site.