How to Choose the Best Colours for Your Website
Colours have a profound effect on website visitors. There are three main things to consider when attempting to choose colours for a website: whether or not the colour conveys the message, builds the brand, and gives the feeling of individuality. Here are the most important rules that should be followed for choosing the best colours for your website:
1. Use a Palette that Focuses on Natural Colours
Natural colours are considered to be the most aesthetically pleasing and will draw a visitor into the site. Bright, unnatural colours, such as neon green, will give the customer the phenomenon known as eye fatigue. This is when the customer feels overwhelmed by the colours that are on the page and is unable to take in the information about the product. One example of a great colour scheme is reds, greens, and yellows are suggested for any pages that are offering culinary products.
2. Keep the Background Colour and the Font Colour Contrasted
In order to make sure the text on your site is easy to read, it is important to make sure that there is enough contrast between the colours of the background and the text itself. Black text on a white background is the best choice, but not the most interesting. Having dark backgrounds with white text is another choice that will lead to clear readability. If there is a picture of a product that is being sold on the page, then the text should be slightly less contrasting in order to bring the picture to the foreground.
3. Choose Three Different Colours and Continue to Use Them
This is important because it will give the website a sense of coherency. Using the same few colours over and over again will strengthen your branding. It is also important to note that the colours that are chosen should look good with one another since they will be used close to each other throughout the site. This harmony will increase the overall aesthetic appeal of a website.
4. Don't Neglect Those with Visual Disabilities
Customers can have visual disabilities and will not appreciate being neglected by a site's colour scheme. It is important to have high contrast colours for those who are colorblind.
5. Use Tools
There are many different tools that are on the market to help web designers make colour choices. Adobe Kuler is one such product that will provide packages of colours that work well with one another, ensuring aesthetic harmony. Users can simply choose a colour package that best fits their needs. Another tool that is available is that of ColourLovers, which provides a lot of information about which colours are best for which types of sites and which types of products, as well as offers colour packages that can be used for wide variety of purposes. A third tool is ColorJack, which provides colour combinations that are based on certain algorithms to provide the most effective colour combinations possible for the customer.