I Made a Website, Now What?
Many business owners know that websites can be used as vehicles through which they successfully advertise their goods and services. However, many of these business owners don't know how to accomplish this objective once the website is created. If you are a business owner and want to know what you should do after you make a website, the following strategies will guide you to improving the success of your new website.
1. Focus on Marketing
Once you've put together an aesthetically appealing and highly functional website, your next step should be to advertise the website. There are several ways you can do this, and search engine optimization (SEO) is one of the most effective strategies to implement. Some SEO strategies you should consider implementing include keyword analysis, internal linking, external linking, and anchor text. Each of these strategies can help your website earn a higher ranking in the search engine results pages of major search engines such as Google, Yahoo, and Bing. Once this happens, you'll be able to advertise your goods and services to more people.
2. Consider Online Reputation Management (ORM)
Once you have begun to build an online presence through your website, it is important that you attain and maintain a good reputation in the internet world. This is important for several reasons, including the fact that many online shoppers might refrain from making purchases from you if there are negative reviews about your company on the internet. Since this is the case, consider investing in the ORM services provided by marketing companies who can monitor and limit the prevalence of these negative reviews.
3. Make Updates
To ensure that your website can catch and keep the attention of people, it needs to be changing constantly. There are a million different ways that you can make this happen, including through the use of a different colour background or the addition of an e-mail newsletter. Once people see that something is always happening at your website, they'll want to keep checking in to see what's going on. When this happens, you will likely witness an increase in your conversion rates.
4. Blend Your Online and Offline Marketing
In order to ensure that you are attracting a lot of people to your website, be sure that you are advertising the website in the offline world. This can be done in several ways, including by putting your website URL on the business cards you'll pass out at conferences and lectures. When you blend your online and offline website marketing efforts in this way, you'll likely appeal to more people from different walks of life.
5. Create a YouTube Video
YouTube has become one of the most effective ways for businesses to advertise their goods and services. This is the case for several reasons, including the fact that studies show people would rather watch a video than read an informational article. Since this is the case, make a point to put together an interesting, informative video advertisement that details the great qualities of your goods and services. Be sure to include a link to your website somewhere in the video in order to ensure that people visit your product pages.
There are many aspects that go into ensuring that a business can make profit via internet advertising, and building a great website is just the first step. Once this is done, there are several things that you can and should do to ensure that you experience continual growth and expansion in the online world. By following some or all of the techniques listed above, your business will likely experience the increased conversion rates that you want.
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