A Beginners Guide to SEO


Whether you are building a website for your company or to advertise your individual business, employing certain techniques will help to make your site a success. Understanding SEO is necessary if you want to get your name out there and have new people coming to your site on a regular basis.

What SEO Means

SEO stands for Search Engine Optimization, and most proficient websites use SEO to bring potential customers and clients to their site. SEO is the connection between your website and search engines. These strategies help to bring your site to the top of search engine results. For example, if you typed in a search for the best German restaurants in your city, you would receive a list of results in a ranked list. The ones at the top of the list are likely the ones that have implemented the best SEO strategies.

Think Like a Customer

When you want to properly implement SEO strategies into your website, you need to think like a customer. Understanding your target audience is essential to success, and your marketing team can be a valuable tool here. Envision what your customers might type into a search engine if they want to be matched with your products. These are the words and phrases that you will want to use in your SEO strategies to bring your site to the top.

The Importance of Local SEO

Not only do you want to think about the words your possible clients will type into search engines, but you also want to consider where they are located. Having location specific words in your SEO phrases helps to attract the right customers. For example, let's say that you are the owner of an Asian fusion restaurant in Hamilton, Ontario. If you do not have location specific keywords, individuals from Victoria, BC and other distant cities might see your restaurant in search results. This does not help in matching you with the clients most likely to actually dine at your establishment.

Integrating Words and Phrases

When people first start to work with SEO, they might be tempted to string together phrases that do not make much sense. Allowing for connecting words and prepositions often helps with the clarity of the writing. Hiring professional writers is an excellent way to fuse your SEO strategies with excellent writing skills. You want to work to ensure that the copy on your website sounds as natural as possible. If potential clients feel as though they are reading material that was written by a robot, they may very well take their business interests elsewhere.

Once you start to work with SEO, you must remember that the field is constantly changing. As a result, hiring an SEO expert for your team is wise. This individual can stay up-to-date with the latest trends to ensure your website is always at the front of the race.

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