Free Website Builders vs. Paid Website Builders


Most businesses these days are recognizing the importance of having a high quality website. Because ecommerce has become an important way that companies can increase profits, business owners interested in maximizing conversion rates can benefit from developing and maintaining websites that catch and keep the attention of customers.

There are several paths a business owner can take in order to create a great website, and two of the most prevalent include the use of a free website builder or a paid website builder. By learning more about each of these options, you can make an informed decision regarding which would be right for your company.

Free Website Builders - The Basics

Although broadly defined, a free website builder is basically a tool that allows you to construct a website without the use of manual code editing. Free website builders do not charge for the services, products and features they offer users. Web hosting companies make website builders available so that users can build and develop their own private sites. Some examples of free website builders include Weebly, Webs and Wix.

Paid Website Builders - A Brief Overview

A paid website builder is somewhat similar to a free website builder, although it usually offers more features. The functional premise involves enabling users to design a customized website that effectively advertises its goods, services, and/or ideas. The primary difference between a paid website builder and a free website builder is that the former involves costs – paid website builders usually charge monthly for their services. Examples of paid website builders include SquareSpace, and Network Solutions.

Free Website Builders or Paid Website Builders - Which Is Best?

Making the decision regarding whether to use a free or paid website builder should involve conducting an analysis of your business needs as well as the money you're willing to invest in putting together a great website. One thing you should not assume during the process is that spending money on a paid website builder will result in a more aesthetically appealing and functional website. Some of the factors that you need to consider when you decide which option will be most beneficial for your business include:

1. Web Design Options

Creating an interesting and informative website is contingent upon your ability to access a plethora of useful web design options such as fonts, colours, themes, backgrounds, widgets, and more. Generally, a good free website builder will provide you with a variety of web design options. However, you may find that the options provided by paid website builders are all that you need. Doing a careful comparison of the services offered should be an integral aspect of your decision-making process.

2. Content Creation

The content that appears on your website is an incredibly important aspect of the site because this is the information prospective customers will peruse when attempting to learn more about your products and services. In recognizing the importance of having great content on your website, it is important that you determine whether a free website builder or paid website builder provides you with the options necessary to optimize your pages.


If you're serious about ensuring that your business attains or maintains a competitive edge in its market, having a great website can help you realize your objective. And while both free website builders and paid website builders can assist you in building your website, it is important that you determine which one would be better suited for your company's specific needs. It is a good idea to compare the services, features and costs of both free website builders and paid website builders before you decide which web company to go with.

With these factors in mind, you should remember that using either a free website builder or a paid website builder can be appropriate and advantageous for your business. Good luck!

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