How to Choose an Ecommerce Website Builder


As more companies implement Ecommerce websites as a method to attract new business and revenues, many major retailers are identifying the critical impact their online stores are having on the bottom line. As they review this opportunity, many are discovering that their current Ecommerce platform is not suiting their needs in a way that allows them to grow. As a result, they are searching for more sophisticated Ecommerce platforms to meet their needs.

Choosing the right platform can be a long and complicated task. It is extremely difficult to base this important decision on current and future needs. There are five primary steps that must be reviewed prior to choosing the best Ecommerce website builder for your needs. These include:

1) Ease-of-Navigation

2) Reporting options

3) Scalability opportunities

4) Search functions

5) Business channel collaboration

Step One: Ease-of-Navigation

The first step is to determine the ease-of-navigation of the software. Since there will be many employees with different technical levels using the software, it must be user-friendly enough for even the most technologically-inclined but have enough features for the expert. At this phase, it is important to ask the question: how easy is this platform to use?

Step Two: Reporting Options

Another question to ask is: do I have all of the features that I need to properly understand my online company? Your online retailer website stores an unimaginable amount of information about the customers, their purchasing behavior and individual preferences. Although all businesses collect this information, most do not know what to do with it. Therefore, by configuring your website to secure all data can be a daunting task. When evaluating builders, a good analytics and reporting tool can help you sift through that information to find the data you need.

Step Three: Scalability Opportunities

Predicting future business and growth can be a difficult exercise. However, knowing that if the website grows significantly, the Ecommerce website builder will be able to accommodate additional products and traffic. Therefore, it is critical to ask, will the site perform without issue during traffic spikes and lows?

Step Four: Search Functions

The first tool an Ecommerce customer uses is the search box. This allows them to save time by navigating to the exact product or category they are looking for. On websites with this feature, users expect the search function to be fast and accurate. In return for a seamless search function, your online revenue will increase. Therefore, when analyzing different software, ask, how easily can customer find what they are looking for?

Step Five: Business Channel Collaboration

All information technology professionals are searching for methods to maximize the use of their technology across the firm. Many are identifying similarities amongst these solutions to be applied to a variety of business channels, brand sites, Ecommerce sites and portals. Therefore, they may have the vision to consolidate all of these channels into one platform. Most companies initially select an Ecommerce website builder based on its ability to fulfill the needs of only a single part of the business. Therefore, it is critical to ask, will this Ecommerce website builder consolidate my business channels?

Following these five steps will help you choose the right ecommerce website builder for your business.

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