Why Website Fonts Really Do Matter
Just about everyone realizes that search engines place emphasis on high quality content in order to place websites high on search results. The methods used in years past simply don’t do the job anymore. While that great copy will help your website show up on the first page of results, the fonts used for that copy will go a long way in holding the attention of anyone who visits your site. This is true for three key reasons.
Fonts Make It Easy to Read the Copy
When choosing the main font for your copy, go with one that is very easy on the eyes. Keep in mind that you have no idea which type of device your readers are using. Some may access your site using a desktop computer with a sizeable screen. Others may be using a laptop with a slightly smaller screen. There is also the possibility your visitor is using a tablet that fits neatly into his or her hand.
Avoid using cursive fonts for most of the copy. Opt for a size and a typeset that makes it very easy for the eyes to travel over the words easily. Doing so will increase the chances that the reader will stay with you long enough to take in everything that you have to say.
Break Up the Text
The visual appeal of your copy can be enhanced with the use of one or two secondary font selections. This is particularly true if you incorporate sub-headers and bullet lists into the copy. Rather than having them appear in the same font that you use for most of the page, see these as opportunities to boost the overall look of the text.
For example, you may want to consider a bold font that is noticeable larger for the main header on the page. Continue that theme by using a bold font that is slightly smaller than the title, but still larger than the majority of the font type used for the body of the text. The bullet points can also be emphasised by using italics as a way to make them stand out a little more.
Limit the Range of Font Types and Sizes
While you do want to use different fonts and sizes to help make the text easier to read in general, remember that this is a situation where using too much of a good thing will actually make things worse for the reader. Don’t go overboard and use several different kinds of fonts throughout the copy. Keep things limited to no more than three fonts and use them in some sort of fashion that makes sense. Feel free to use one font for a title, another for the majority of the text, and a third for the sub-headers. This type of consistency will appeal to readers while still making it possible to call attention to specific sections of the copy.
To determine if you’ve come up with the right combination of fonts, print out a copy of a page once you have it set. Hold it close and see how easy the text is to read, then hold it further away to see how it would look for someone who is using a seven inch notebook to view the page. If you like the results in both scenarios, chances are that you’ve hit on the ideal combination.